Your status is based on the total number of points earned within the calendar year (January 1st to December 31st). All customers begin at the Silver level, and become Gold level after earning 350 points. Customers can reach Platinum status after earning 1,500 points in the calendar year. Each time you reach a new status, you’ll unlock even more benefits. You keep your tier status for the remainder of the current calendar year plus the entire following year.