Plus-size e-tailer Dia & Co. is expanding.
The fashion platform has entered into a deal to acquire fellow plus-size e-tailer 11 Honoré for an undisclosed amount. Like Dia, 11 Honoré — which was founded by Patrick Herning in 2017 — carries a number of brands, including its own label, but at a premium to luxury price points. (Think Beyond Yoga to Diane von Furstenberg and everything in between.)
“Truly offering our customers everything from Madewell to Carolina Herrera in one place — is in a very fundamental way (and I say this speaking as both a plus-size consumer and the CEO of a plus-size business) the ultimate dream shopping experience comes true.
In coming together we can bring experiences to life for consumers that the category hasn’t been able to deliver, up until this point.”
- Nadia Boujarwah, cofounder and chief executive officer of Dia & Co.
More information about the acquisition may be found here.
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